Branding

Branding

Although we pride ourselves on strong product strategy and design, we occasionally do Branding. It’s something that we thoroughly enjoy, it almost brings back a feeling of nostalgia as it was something we did at the start of our careers. Another reason we love doing it, is simply because it’s fun. The workshops are super interactive and chilled out. It probably helps that we always fill the room with beers and gin. Don’t judge us, it’s a great combo. These sessions are not just great fun, but also super insightful, you end up coming out with results you would of never thought of. We even did one internally when we started the studio. We gained valuable insights that we’ve taken forward to everything we do, including imagery, our tone of voice, and even how we use emoji’s 😇

With the team we worked together using all types of medium, from sticky notes, whiteboard sketching, and playful imagery. With this we came up with a set of values, shapes, target demographic, a vague colour palette etc. We were armoured with an arsenal of material ready for the next stage of branding. From just a couple of hours we had achieved a lot, the only thing that was missing was the visual identity.

Branding logos
First iteration of (rough) logos

We are very meticulous in the time we put setting up these workshops, we understand the importance of how a brand is perceived and what it represents, we understand that branding is not just a logo. As Jeff Bezos brilliantly communicated…

“Your brand is what other people say about you when you’re not in the room.”

Jeff Bezos, Founder and CEO of Amazon
Branding logo
by Cojo

by Cojo

Digital Product Design Studio based in the heart of London. We focus on research-led UX, UI design, strategy and testing. Designing mobile apps and websites.

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